Why Use Google Tag Manager If Google Analytics Is Already Tracking
Google Tag Supervisor is a simple to use, light-weight option for developing, managing and keeping an eye on different user defined areas (users). The Google Tag Supervisor control panel provides several advantages to assist your company efficiently manage user place based services. Tag Supervisor can be used for anything from simple program updates to full site management. It can help you to create, modify and monitor user area based services such as:
* Perform code on a chosen aspect - You can carry out a specified tag code on a chosen user aspect. This can be useful for example when you want to show a map place on a user map within an article or on another site. Considering That Google Tag Manager permits you to define both type and size of the text box, you can specify a large or little map area without causing Tag Supervisor errors.
* Evaluate service tickets - If you wish to integrate Google's Track Security technology with your mobile marketing campaign, Tag Manager can help you assess service ticket data from any mobile phone, including PDA, cellular phone, tablet PC and web-enabled laptop. As soon as you've determined the place of the user, you will be able to see comprehensive info about that user with a variety of reports such as per-click rate, typical time on website, cost-per-click rate and variety of last-click impressions. By accessing Google's personal tracking location data, you will have the ability to examine how your users are seeing your content and identify where you must make tweaks to increase conversion rates or otherwise improve your place tracking efficiency. You can also use Google Track Security's innovative reports to identify which marketing network or networks are performing well for your service and which ones might be wasting your money.
* Evaluate sales patterns - One of the most innovative functions of Google Tag Supervisor is the tracking of ticket service activity. To utilize the tool appropriately, you must initially establish an account with Google Tagger. Then, select 'My Account' and click on the link 'Tag Management'. As soon as you have actually done so, you will be taken to a page containing a variety of tabs. Click the tab identified 'Service Ticket History' and you will be taken to a page containing information on the service history of each user, in addition to information on service ticket tags.
* Enhance search engine ranking - Google Tag Manager has the ability to evaluate and provide stats on how your keywords relate to each other. This details will assist you determine what keywords or keyword combinations are performing well, and which ones are not. It can also assist you fine tune your advertising campaign. * Enhance site analysis - If you have an existing site, you might want to examine the data provided by Google Tag Manager and optimize it. You can determine which images and other visual parts of your website are performing well, and which areas are a drain on your minimal bandwidth.
* AdSense project tracking - If you currently utilize AdSense to monetize your web pages, this tool might be utilized to keep an eye on the performance of your AdSense project. By navigating to 'All Tracked' in the Google Tag Manager user interface, you will have the ability to see all AdSense advertisements and track their performance. This tool may also be used to determine advertisement efficiency based on numerous criteria, such as click-through rate (CTR). You may discover that a specific ad can be reliable however that your competitors are using more targeted advertisements. By checking out the AdSense tracking page, you can tweak your advertisements and make necessary modifications.
* AdWords keyword research - Google Tag Manager has the ability to conduct comprehensive keyword research. By browsing to the 'All Tracks' button, you will have the ability to see all of the AdWords keywords connected with each ad campaign. This is necessary because you will be able to target just those keywords that are profitable. By browsing the tool's database, you will have the ability to determine lucrative expressions and keywords that are not being utilized to promote your website. This can conserve you time and money by helping you minimize ineffective AdWords campaigns.